
The Smart Approach to Home Selling
When we help our clients sell their homes, we strive to create a stress-free experience, eliminate risk and liabilities and negotiate the best possible terms and conditions.
Whether you’re upgrading your condo or downsizing from a million-dollar home, we offer nothing short of a full commitment to your sale. Our team of seasoned real estate professionals have decades of combined experience guiding clients through every step of the home selling process.
Our smart 8-step approach helps you sell the right way. Have a read below
Let’s Talk.

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It all starts with a conversation. We sit down and discuss your needs, wants, objectives, and pricing. We’ll talk about why you’re selling and what we can do to help. Don’t know whether to buy or sell first? We’ll advise you on that, too.
Get To Know The Market.
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We’ll give you a clear picture of the current state of the market – both across the city and in your neighbourhood – and help you determine pricing based on demand. Plus, we’ll establish a strategy to achieve it.
Prep For Listing.
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We’ll evaluate your home room by room, discuss possible changes, then leverage our network of dependable tradespeople to help you do it. Whether it’s a minor touch up or a large scale reno, we have you covered—and we’ll be there every step of the way.

Stage It.
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Staged homes sell for higher prices. There’s no denying it. We will help polish your space with options that work for your budget and provide a great return. From professional home stagers to furniture rental companies, we’ll come up with a budget-friendly solution that boosts sale appeal. Take a look at our design gallery to see what we’ve done for past clients.
Price It Right.

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Selecting the right listing price is arguably the most important piece of the puzzle. Because the market is constantly changing, we make it a point to do a full evaluation of the most recent activity right before listing to ensure we get it right.
The Marketing Plan.
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We have an in-depth understanding of marketing principles and a dedicated in-house marketing specialist. Which means, your listing will get serious exposure through a comprehensive plan tailored to your property. We never cut corners; your plan will include everything from professional photography, custom print materials, a personalized property site, and social media marketing— all targeted to reach the right audience.
Working Offers.
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It all comes down to this moment. This is where we use our savvy to bring everyone together to negotiate a result that’s in your best interest. We’ll take you through the pros and cons, review clauses and conditions, and determine how to handle possible counter offers – all while avoiding potential pit falls. Our expertise will ensure you’re doing everything that’s legally required of you, and disclosing everything you need to minimize risks. Our job is to negotiate the best selling price for your property, and to protect you every step of the way.

Add The Final Touches.
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Once that “sold” sign goes up, we keep working. We process the paperwork, send it to the lawyers, the bank, and make sure everything goes smoothly right up until the closing date. If anything unexpected comes up, we’re on it. (And we’re not afraid to roll up our sleeves to get it done!)
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What’s the first step to buying?Let’s Talk. Step one in the buying process is talking to a realtor. We’ll start off by sitting down to discuss your objectives, preferred neighbourhoods, timelines and more. Your budget will often dictate what options are available, so one of the first things we will do is connect you with a knowledgeable mortgage specialist.
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Do I have to pay to work with a realtor to buy?Buyers do NOT pay realtors directly to purchase a home. When you’re working with a real estate agent to buy a home, the commission is offered/paid by the listing brokerage through the MLS Listing. There are exceptions to this that will be explained when reviewing the Buyer Representation Agreement.
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What is a Buyer Representation Agreement & do I have to sign one?A Buyer Representation Agreement (BRA) is written agreement that creates an agency relationship between a Brokerage/Realtor and client. This agreement sets out the duration, and outlines duties and responsibilities of both parties. The most important aspect of a BRA is that it requires the brokerage/realtor to provide a higher duty of care to you as a client versus the general public. We are required by law to have a Buyer Representation Agreement in place, but we’re not the type of agents who will force you to sign one during our first meeting or try to ‘lock’ anyone into a contract.
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How much money will I have to set aside for the deposit?Are you sitting down for this? When buying a house in Toronto typically, a deposit of 5% of the purchase price is required. For example, if you are considering a $1,000,000 home, you would need $50,000 readily available to make the deposit. Don’t worry, that money is put to good use… it’s part of your total down payment.
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When do I need my deposit / what happens with it?Depending on the situation, the deposit will either be required “herewith” (meaning with your offer submission) or “upon acceptance” (within 24 hours after an agreement is reached). Funds should be readily available in an account. And by ready we mean, not locked away in your RRSP or TSAF account. Pro-tip: if you bank with PC Financial or another online institution, you should transfer funds to another account where you can obtain a bank draft immediately, if needed. We’ve seen situations where a buyer has lost out on a property because their bank required two (2) business days to transfer funds.
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Is there a chance I could lose my deposit?Yes, but we’re here to make sure that doesn’t happen. This will depend on the circumstances and details surrounding the situation. If you have an offer to purchase a property that is conditional, for example on financing approval, your deposit would be returned to you if you’re unable to fulfill the condition provided you’re acting in good faith. If, however, you’ve submitted a firm offer to purchase and are unable to close, you will be at risk of forfeiting your deposit and possible further litigation.
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What is a firm offer?You’ll hear this term used often in your real estate journey. And it’s one that will make your mortgage lender and lawyer cringe. Essentially, a firm offer is one with no conditions. No financing, no inspection…no backing out. If the Sellers accept your firm offer to purchase, you are committed. The reality of buying a home in Toronto means that you may be in a situation where a firm offer is needed, but before venturing into that territory we’ll explain the risks, review your options and determine if this is something that is right for you.
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What is a bully offer?In the Toronto real estate market, it is common for offer presentations to be held on a specific date – usually about a week after the property is listed for sale. A bully offer (also known as a pre-emptive offer) is one that is presented to the Seller before the specified offer date in the hopes of avoiding the ‘bidding war’ scenario. What makes a ‘good’ bully offer? Generally speaking, a firm offer at a price that is enticing enough to make the Seller alter their plans to wait for the original offer date. We’re here to guide you through and determine if a bully offer is right for you.
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What does a home inspection cover?The home inspection is an unbiased visual inspection of a property by a qualified home inspector. They will typically check the condition of structural and mechanical components of the home, including roof, age of windows, condition of appliances, foundation, plumbing, electrical, etc. A home inspector can use a thermal imaging camera and moisture meter to check for potential water leaks, but they are not able to open up walls or disturb the property. If they can’t see it, they can’t inspect it.
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What is a fixer-upper?As the name suggests, a fixer-upper is a property that requires some level of upgrading. This could be as minor as cosmetic updates, like paint and flooring, or more extensive renovations, like structural work. Every house is unique. When we’re helping clients find a property we will discuss whether or not a fixer upper is an option to consider.
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When do I get the keys to my new home?The day you get the keys is also known as the closing date or completion date. This date would be agreed upon in negotiations and specified on the agreement of purchase and sale document. Your closing date will vary depending on your needs and the sellers needs for moving. Average closing time for a residential property between 30 and 90 days from the time the agreement is signed.
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How long do my RRSPs have to be in my account before I can take them out to take advantage of the First Time Home Buyers Plan?The money must be in your account for a minimum of 90 days and up to 35k can be withdrawn tax free to use on your first place. If you are purchasing with someone, they too can use up to 35k tax free to co-purchase. Remember that the funds must be repaid into the account within 15 years of withdrawal.
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What is a cohabitation agreement? And should I get one?If you are buying a property on your own and planning on having a non-married partner move into the unit it is important that you have your lawyer write up a cohabitation agreement to outline who owns what, what the terms are for the non-owner living there and what should happen to the property should you two decide to part ways. Another way of protecting yourself is to have a lease drawn up between you and your partner to show that they are in fact tenant to your landlordship; you can make this lease 1$ if you’d like. You can never be too careful when purchasing property and having non-married partners cohabitate.
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What's the best time of the year to sell?Seasonal trends in the Toronto real estate market show properties selling for the highest prices between the months of March to June. This will depend on the property type and price point for the home you’re selling as seasonal fluctuations can have differing impacts on certain segments of the market. There may also be external factors to consider when determining the best strategy and timeline for selling.
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Should I buy or sell first?This is a common dilemma and will depend on your circumstances. If you sell first: the advantage is this is the safer option. You’ll know exactly how much you have to spend and will avoid sleepless nights wondering if the sale of your current home will go through. The disadvantage is: in a sellers market it could take longer than you would hope to find your next home and you may need a back up plan to bridge the time gap between closings (ie. finding a short term rental or staying with family for a few months). The other disadvantage is that you may feel pressured to make a decision and settle for something that may not be quite right. If you buy first: The advantage is: you know where you are going and there is no urgency to buy, so you don’t have to settle. The disadvantage is: There are uncertainties and no guarantee that your current home will sell for the price you’re hoping for or in the timeframe you need. You need to be comfortable with the possibility of carrying two mortgages for a little while. If you’re someone who doesn’t like risk and uncertainties, sell first.
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Should I hire a real estate agent?We’re obviously a little bit biased but our answer is an emphatic *Yes!*. As full service agents we spend each and every day immersed in the real estate market and are well versed in micro trends across neighbourhoods and macro trends for the market as a whole. For sellers, we feel that our marketing system speaks for itself (take a look around the website!) and is one way we’ll be making sure we provide the smoothest transaction on your sale (top dollar in the shortest amount of time). By being tapped in to the market we’ll help guide you on the best time to sell, what pricing strategy to use, and how to best position your home to the most relevant market. For buyers, the story is much the same. Bidding war? We’ll guide you on how to best position yourself to win without overpaying. Looking for something off market? We can help you there too. Want to know which condo buildings will have the best cash flow as an investment or which will appreciate in price the best? We do that too. We’ll walk you through what to look for in a home inspection, how to read a survey or a status certificate and how best to protect yourself with conditions on an offer. Real estate can be much more than falling in love with a property at the open house and as Realtors we’ll guide you through these details.
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What fees are involved in selling a home?When selling a home in Toronto, there are a number of costs to take into consideration: real estate fees, legal fees, mortgage discharge fees (and potential early termination penalties), moving and home preparations.
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How much are real estate commissions?Commissions are negotiable and will depend on the nature of the sale. The ‘going rate’ for a full service real estate transaction hovers around 5% split between the Listing Brokerage and Selling Brokerage.
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How long does it take to sell?This will vary depending on your property type and location, but the average Days on Market across the GTA is currently 28.
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Should I renovate before selling?Short answer: Yes. The scale of upgrades and renovations to undertake before selling will depend on a number of factors (budget, timeline, type of property, market conditions), but without a doubt some level of preparation should be completed before hitting the market. It may just be a coat of paint and minor repairs, or it may be more extensive renovations. We’ll provide advice based on your situation, formulate a plan with our staging/design partners, and can even assist with having the work completed.
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What can we do to get the best price for our property?Simple: Hire The Rosati Team. Preparing your property for sale is the key to getting the best possible price. De-cluttering can do wonders. A coat of paint really does go a long way. Fixing any glaring deficiencies will eliminate buyer objections. And great staging can have buyers swooning over your property – and offering top dollar.
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What marketing do you do for sellers?We take our marketing very seriously at The Rosati Team. Some may say it’s obsessive but we like to say it’s simply thorough. There are no corners cut when it comes to marketing your home. From a detailed target market analysis to fresh cut flowers and everything in between. Professional photography, virtual tours, floor plans, advertising campaigns (print, online and social media), property staging, home preparations and so much more.
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What is my home worth?Well that’s a loaded question to be answer on a FAQ page. Why don’t you give us a call and we can discuss further.
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